• by Steve McClellan  @mp_mcclellan, January 19, 2012

PetSmart, the pet supply retail chain has awarded its media agency assignment to KSL Media after a formal review.

 The chain spends between $70 million and $80 million on ads annually according to Nielsen.

 Previously, Publicis Group’s Starcom serviced the account after winning the business in 2007.

 The scope of work is said to include all traditional and digital media planning and buying.