• by Karl Greenberg , January 19, 2012

Message to Joel Ewanick (marketing czar at GM) or Jeff Goodby (Goodby Silverstein &Ptnrs): Hire that man! Meaning one Zach Borst, an independent filmmaker whose ad bested entries from some 32 countries to win pole position on Chevrolet's buy on NBC's Super Bowl broadcast. The ad outsourcing was part of a Chevrolet pre-Super Bowl program in which indie filmmakers got to try their hand at Cherolet advertising. The automaker says Borst's ad and ads from other filmmakers have received more than 32 million total online views from December 22 through January 14.

“We asked filmmakers to depict life’s journey and how Chevrolet is there along the way,” said Ewanick, GM's Global CMO, in a statement. “When I saw Zach’s spot, I had to laugh, because the situation is something many families can related to – expectation and reality. [the spot] ‘Happy Grad’ clearly shows the passion that Chevrolet elicits.”

When I saw it I LMFAO. My wife wondered what was wrong with me. Then she saw it and LHFAO, as well. The neighbors saw it and LTFA'sO. More on this Friday. Meanwhile, the ad is here: http://www.youtube.com/watch?v=Ae52ourE3Pw