Walmart Contest Highlights Quest To 'Get On The Shelf'

Advertising Age, Friday, January 20, 2012 11:17 AM
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Walmart is producing a Web reality show, "Get on the Shelf," "turning the intense competition to get products on its shelves into an online contest with videos and voting," writes Jack Neff.

Marketers -- including Hugs Pet Product, with its portable dog wash and "Uggs-like Pugz Shoes for dogs" -- have until Feb. 22 to submit entries. Consumers  will then vote on which products they'd like to see make it to Walmart.com or their local Walmart store. The top three vote-getters will be sold on Walmart .com, and a grand prize winner will be featured on the home page and in select stores.

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