• Marketing Week UK, Friday, January 20, 2012 11:17 AM

Pernod Ricard UK has appointed Patrick Venning to oversee the marketing strategies for its spirits brands in the UK. Venning, who was previously head of marketing, replaces Vlastimil Spelda, who has taken a senior role with Pernod Ricard in Paris.

The drinks maker, which earns about 75% of its revenue in the UK from premium spirits, previously announced that it wanted to “premiumise” the category. Part of Venning’s task will be to persuade UK consumers to spend more on its premium brands, such as Chivas Regal and Jameson.

Read the whole story at Marketing Week UK »