More DOOH Companies Tap Intel for Measurement
This week InWindow Outdoor announced a pilot program to create fixed “experience stations” in malls and hotel locations nationwide. The stations, which were created in partnership with Intel, are free-standing, seven-foot-tall interactive kiosks that will enable InWindow to develop a variety of “immersive” brand experiences, including gesture interaction, multi-touch screens and near –field-communication capabilities.
The kiosks utilize Intel’s Audience Impression Metrics Suite to measure the time a user spends interacting with ads and brand content. The software is capable of determining the age bracket and gender of audiences, enabling advertisers to provide consumers with more relevant, customized content. The concept is a finalist in Digital Signage Expo's Annual APEX Awards' New Concept Category.
This is just one of a number of applications of Intel’s new Audience Impression Metrics Suite in the digital out-of-home advertising arena. Last week Provision Interactive Technologies announced that it is integrating Intel’s AIM Suite for audience measurement into its 3D holographic kiosk displays. Like the InWindow Outdoor kiosks, the Provision 3D kiosk consists of a 3D holographic display at the top of the device, paired with a 2D interactive screen below that provides consumers access to information, promotions, rewards, coupons and product samples.
As with the InWindow Outdoor kiosks, Intel’s AIM Suite technology allows Provision to anonymously gather data about viewers -- including key demographic characteristics and the amount of time a person spends looking at the 3D holographic display.
Provision also announced that is has partnered with Premier Retail Networks to provide advertising sales, creative strategy, programming and custom content for the kiosks, which are set to begin rolling out in big retail venues nationwide. PRN operates digital out-of-home displays in big-box retailers throughout the U.S.