• Sydney Morning Herald, Monday, January 23, 2012 10:31 AM

Part of Campari's campaign in Oz for Skyy Vodka is to offer lip gloss as a promotional tool. But the make-up product does not appeal to young people, the alcohol industry's advertising complaints panel has determined. Um, really?

A research center at Curtin University complained about the promotion, which offered a free Napoleon Perdis lip gloss with each bottle of Skyy Vodka bought from Thirsty Camel Bottleshops, arguing it was a clear attempt to appeal to young women and encourage under-age drinking.

But the panel that administers the Alcoholic Beverages Advertising Code, an industry-funded voluntary code of conduct for alcohol marketing, upheld the view of the advertiser and product distributor that lip gloss appealed to adults only.

Read the whole story at Sydney Morning Herald »