• by Joe Mandese  @mp_joemandese, January 23, 2012

Getting consumers to “visit our page.” That’s what American Express social chief Shari Forman said was the real biggie she constantly has to overcome inside her organization, and outside too.

“Well, they’re not actually coming to visit your page,” she explains. “I don’t know if you know that, it all happens within the newsfeed.”

“I’m not even going to visit my friend’s pages,” she adds, noting that “everything” anyone sees on Facebook is happening in the newsfeed on their own Facebook page.