News Brief
Adidas Touts Adizero Rush With Community
Jan 24, 2012, 1:04 PM
Adidas is touting its Adizero Rush running shoe with a new spot by 180LA. The spot shows drum majors, band members, cheerleaders, students, coaches, fans and others from a local community running behind the captains of a high school football team, who are sprinting along through back yards, main streets, to the football field where they won the state championship.
The three captains arrive to the empty field first, raise their hands in victory and are cheered as everyone else runs on. Voiceover says “The faster you are the further you’ll take them.” The spots, which started airing Jan. 22 on NBC, ESPN, TNT Adult Swim and online.
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