• by Joe Mandese  @mp_joemandese, January 25, 2012

Gary Reisman, co-founder of NewMediaMetrics, doesn’t like like. In fact, he just told attendees at the Social Media Insider Summit that likes will soon reach the point of becoming meaningless – at least as a brand metric.

As the volume and ubiquity of likes increase, Reisman said it will ultimately devalue the relative meaning of having a social media fan like your brand.

“The reality is, if you have a fan page and you have millions of users on that fan page, there is a gradation of like,” he explained. “And the problem is that gradation is tied to revenue.”

Reisman said the industry needs to develop a “better economic model to monetize those people who like, or love a brand.”

In other words, money can’t buy you love, but there’s got to be a better way to monetize likes.