News Brief

Victoria's Secret Said To Unveil New Luxury Lingerie

Women’s Wear Daily reports that Limited Brands’ Victoria’s Secret is selling a new high-end lingerie collection, called The Victoria’s Secret Designer Collection.

The line “replaces the decades-long concept of featuring upscale designer brands such as Chantelle Thomas on the main floor of Victoria’s Secret stores,” the trade paper writes, and is an effort to woo more affluent, sophisticated shoppers.

Bras are said to retail from $98 to $158; undies and garter belts are $38 to $68; with baby dolls, teddies, kimonos and merry widows priced up to $298.

Tags: apparel, retail
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