Auto Market Looks Good For January
Auto market watchers see a good start to the new year. J.D. Power & Associates sees sales for January coming in at 681,000 units, an increase of 6% versus last year, a seasonally adjusted annualized rate (SAAR) of 10.9 million units, which is lower than the selling rate in December 2011 but well above January 2011.
“Retail light-vehicle sales in January are showing stability coming off the 2011 high note in
December,” said John Humphrey, SVP of global automotive operations at J.D. Power & Associates in a statement. “Vehicles are
currently remaining on dealer lots for fewer than 50 days on average, which is the lowest level for January for the past several years. This is a good
indication that pent-up demand is beginning to return to the market.”
Web auto marketing firm TrueCar.com sees U.S. light vehicle
sales for January at 874,481 units, up 6.7% from January last year, and down 29.6% from December 2011.
The firm sees
retail sales up 7.3% compared to January 2011 and down 30.0 percent from December 2011. Incentives will be about $2,592, an increase of 0.5% from the
first month last year.
“The underlying consumer demand for new vehicles continues to improve at a steady pace. For the first time in
several years, we are starting the year off with a warm and fuzzy feeling of the good-old-days where the industry and the consumers are once again
focused on the excitement of the new cars – and not which car company is going to survive,” said Jesse Toprak, vice president of industry
trends and insights for TrueCar.com, in a statement.
Recent Marketing Daily Articles
-
Balance Bar Unveils 1st National TV Ads In 10+ Years May 22, 6:26 a.m.
Balance Bar -- one of America’s first nutrition/energy bar products (launched in 1992) -- is looking ... -
Crowne Plaza Measures PGA Tour Sleep Habits May 21, 11:21 p.m.
Just in time for the Crowne Plaza Invitational at Colonial tournament this week, Crowne Plaza Hotels ... -
Dodge Goes Social With 'Defiance' May 21, 4:44 p.m.
Chrysler LLC's Dodge, which has category-exclusive sponsorship of the "Defiance" TV show and online game for ... -
Microsoft Unveils Xbox One May 21, 2:34 p.m.
For a presentation that was obstensibly about a new gaming console, Microsoft’s unveiling of its next-generation ... -
Telematics Ecosystem Booming, But Caution Advised May 21, 2:05 p.m.
The head of marketing for, say, Starbucks, is probably thinking about cars. Specifically, how to go ... -
Sony Touts Ultra High-Definition TVs May 21, 12:19 p.m.
We’ve been through the HDTV era and the 3DTV era -- now get ready for the ... -
Destination XL's Pixelated Privates Cause Controversy May 21, 11:03 a.m.
Specialty retailer Destination XL is Super Sizing itself, and not everyone is comfortable with its frank ... -
Skyy Launches 'Be Part Of The Art' May 21, 5:57 a.m.
To support the debut of its new Skyy Infusions Moscato Grape variety, Skyy Vodka has launched ... -
Miller64 Partners With Former Pro Athletes May 20, 10:30 p.m.
Miller64 is launching "GO64," a summer-long initiative that will include local events, celebrity appearances, giveaways and ... -
Vespa Looks Back: 50 Years Of 50cc's May 20, 4:36 p.m.
Vespa has been tooling about since the ’40s, and sidelining as a movie star since the ...
Be the first to comment on "Auto Market Looks Good For January"
Leave a Comment