Shazam! ESPN Mobile's Bayle Breaks Some News, And Yes, It's About Shazam
MediaPost’s Mobile Summit in Key Largo opened with some news this morning. During ESPN Mobile General Manager Michael Bayle’s opening keynote, he announced that ESPN has partnered with mobile app monger Shazam to televise the first live sports broadcast ever enabled by Shazam.
The event, he said, was the Winter Games from Aspen, which begin at 6 pm (EST) tonight, and Bayle said people using Shazam’s apps will be able to download other multimedia content related to the event, including music, pictures, video highlights from last year’s games, etc.