Mobile And Social Spending Up 30% In 2011
Patrick Quinn, CEO of research firm PQ Media, took the podium at the Mobile Insider Summit this week to offer a preview of the firm’s upcoming U.S. Mobile & Social Media forecast. He noted that to date, no one source has sized, structured and analyzed the entire mobile, social ecosystem. The study looks at 3 broad sectors, 7 segments and 44 revenue streams.
-Total mobile and social spending rose 30% to $45 billion in 2011, and rose at a rate of 28.7% from 2006 to 2011.
-Mobile content and access is the largest market, accounting for 85% of annual. Mobile advertising and marketing is growing faster, up 54% last year.
-Overall mobile media hit $1B in revenu faster than any communication industry to date.