Mindshare Worldwide's Proctor Promoted To President GroupM; Nick Emery Succeeds Him At Mindshare

Dominic Proctor, the longtime CEO of Mindshare Worldwide, has been named President of the shop’s management oversight arm, GroupM. The position at the WPP-owned operation is new.

 

Proctor will continue to report to GroupM Global CEO Irwin Gotlieb, who said the move is designed to strengthen the company’s senior management team in order to successfully meet marketplace challenges and opportunities.

 

Gotlieb will add the title of GroupM Chairman as part of the reorganization. 

 

At Mindshare, Proctor will be succeeded as Worldwide CEO by Nick Emery, currently the London-based Chief Strategy Officer for Mindshare.

 

“These changes represent a logical and important progression for us, and we’re confident that our clients and staff will prosper as a consequence,” Gotlieb stated.  “Our rate of growth and the complexity of our business require that we constantly evolve.  Media investment management sits at the crossroads of media, data and technology and we must be positioned to capture the significant opportunities that are on the horizon.”

 

Under the new structure, Gotlieb will focus on the overall strategic direction of GroupM and ensure that the company deploys data and technology to drive change for the benefit of GroupM clients and stakeholders.  Proctor will oversee management of GroupM’s agencies worldwide, which in addition to Mindshare include Maxus, MEC, and MediaCom.  GroupM’s regional heads, as well as the CEOs of the company’s four major media agencies, will now report to Proctor.

 

Proctor is a 30-plus year agency veteran who launched Mindshare Worldwide in September 1997 as WPP’s first media investment management agency and led the company over the ensuing years to its current position as one of the leading media shops in the world. He started his career in 1979 and worked in various advertising agencies before joining JWT in London, where he became Media Director in 1989, Managing Director in 1991, and Chief Executive in December 1992. 

 

“GroupM has become a large and complicated company requiring more hands on the wheel than in previous years,” Proctor stated.  “We have many more moving parts and we need more operational management to maximize the opportunities across our agencies.”

 

Emery, a Mindshare veteran who joined the company when it was founded in 1997 and has worked closely with Proctor ever since, said: “Mindshare is a great global network with fantastic, market leading talent and clients. I'm honored and privileged to be able to take over from Dominic.”

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