News Brief
'NYT' Traffic Same Since Paywall
Jan 26, 2012, 4:49 PM
BuzzFeed reports that the U.K.’s Daily Mail is now the largest online newspaper property, surpassing The New York Times, per Poynter. However, a NYT rep says the Mail figure includes an added personal finance site. But the new figures show something else: Since instituting a paywall, the newspaper reach has held steady. In February, before the paywall, it had 44 million unique visitors; in December that figure was 44.8 million, according to BuzzFeed. (Both outlets cited comScore as the source of their figures.)
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