Global Mobile Entertainment To Hit $54B By '16
Global mobile entertainment revenues will grow by one-third in four years.
Vancouver-based IE Market Research Corp. expects mobile
entertainment revenues to climb to $53.9 billion by 2016 from $39.6 billion in 2011, which is a compounded annual yearly growth rate of 6.3%.
Looking at specific areas, the survey says global music revenues will be a particularly fast-moving category -- doubling in four years from $9
billion in 2011 to $18 billion in 2016.
It forecasts that India will be a rising market -- with total revenue in mobile entertainment
almost tripling, rising to $1.79 billion in 2016 from $670 million in 2011. That represents a compounded annual growth rate of 18.2% for those four
years.
Some months ago, the group said that U.S. mobile operators were about six months to a year ahead of their Western European
counterparts when it comes to the launch of faster 4G networks.
The research covers more than 50 countries and interviews with
approximately 50,000 consumers globally.
Back in February, the group forecast similar results -- that the mobile entertainment business
would hit $52 billion by 2015. At the same time, the survey forecast that global mobile TV revenues would rise to $6.6 billion in 2015, up from $2.52
billion in 2009.
Recent Online Media Daily Articles
-
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ... -
MediaVest Database Charts Brand Experience, Social Media Impact May 23, 12:11 p.m.
After a year-long research effort, Publicis Groupe’s MediaVest has created a massive database designed to help ... -
Discovery Launches TestTube.com, Ups Digital Video Involvement May 23, 11:27 a.m.
Discovery Communications is looking to get into the digital video platforms in a big way -- ... -
Network Advertising Initiative Proposes New Mobile Privacy Rules May 22, 9:03 p.m.
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative ... -
Entertainment, Travel Bet On Mobile Banners May 22, 4:16 p.m.
Banner ads have long been the whipping boy of online advertising, and the same is now ... -
Marketers Should Tailor Specific Pitches To Tablet, Smartphone May 22, 2:51 p.m.
Don’t lump tablets in with mobile. That’s the takeaway of a new Forrester study looking at ...
Be the first to comment on "Global Mobile Entertainment To Hit $54B By '16"
Leave a Comment