From The Mouth Of Babes, Well, John Busby's, Anyway
That’s how John Busby, vice president of the Marches Institute, kicked off his luncheon presentation at MediaPost’s Mobile Insider Summit in Key Largo. Busby should know what he’s doing, because as head of research and analytics for a “digital call advertising company,” he focuses a great deal on what people do with their mouths, you know phone calls.
So who was the babe? Busby’s two- year-old daughter Lois, whom he showed several pictures of during his presentation, and related some highly relatable anecdotes about how she navigates all the material objects in her home. Using the popular toddler book, “Goodnight Moon,” Busby explained how he reads it to Lois each night, and as they say goodnight to all the objects in the home, she gets stymied on one: The phone.
Of course, Busby was referring to the classic, old-fashioned land-line, prompting Lois to rifle through his product of his mobile phone.
“She gets confused and rattled and thinks I’m playing a trick on her,” he said.
Busby’s real point is that Lois, like the toddler in the famous YouTube video who tries to swipe an analogue magazine page after using a iPad, is growing up without the kind of analogue media references we have.
She is, he said, an example of, “the first part of the first generation that has no context whatsoever for non-mobile communication.”
Wow, when you think about it that way, that’s something to think about. And call home about too.
Recent Show Daily Articles
-
Social Success Requires Clear Goals May 20, 12:04 p.m.
While flying blind can be a thrill, successful social media strategies require well-defined goals and objectives, ...
-
Drug Companies Face Social-Media Risks May 20, 11:54 a.m.
Drug Companies Face Social-Media Risks Drug companies that maintain a social-media presence risk significant fines if ...
-
How Social Becomes Search Marketing Intelligence May 20, 11:49 a.m.
It's interesting to talk with so many social marketing experts who don't understand the reasons why ...
-
The Potentially Perilous Intersection Of Pharma & Social May 20, 10:59 a.m.
For a massive pharmaceutical company like Johnson & Johnson, a social strategy requires being prepared for ...
-
Owning social media data May 20, 10:15 a.m.
Content, engagement, real-time, data. Who owns it? "There isn't a single owner... marketing should be leading ...
-
Paid Media Can No Longer Be Separate From Social May 20, 10:09 a.m.
The days when a brand could get by without a paid social media strategy are long ...
-
New Acronym Of The Day: GRM (Stands For Guard Rail Marketing) May 20, 10:04 a.m.
The emergence of RTM, a new acronym coined to describe “real-time marketing,” such as Oreo’s trademark ...
-
To Engage Or Not To Engage May 20, 9:56 a.m.
Getting into the nitty-gritty of brand strategy at OMMA Social, we're discussing when and where it ...
-
The Tweet Smell Of Success May 20, 9:37 a.m.
If Sidney Falco, the PR guy played by Tony Curtis in the 1957 classic “The Sweet ...
-
DON'T SCREAM AT CONSUMERS!!!! May 20, 9:28 a.m.
At least via tweet, when marketers scream at consumers (THINK EXCLAMATION POINTS!!!!!) they're considerably less likely ...
Be the first to comment on "From The Mouth Of Babes, Well, John Busby's, Anyway"
Leave a Comment