Glee's Lea Michele Stars In Candie's Ads
"Glee" actress and singer Lea Michele will appear in Candie's, "Only at Kohl's" Spring 2012 multi-media marketing campaign.
Best known for her role as Rachel Berry on the Golden Globe Award winning TV series, Michele will star in the fashion brand’s national print, online, outdoor and in-store marketing campaign. Iconix Brand Group’s Candie's is sold exclusively at Kohl's Department Stores nationwide and Kohls.com.
The campaign titled, "Hangin' At Home" features the actress in the kitchen, lounging by the pool and being playful in her bedroom. The creative gives consumers a behind-the-scenes look at Michele’s everyday life at home.
"Everyone is obsessed with 'Glee,' especially Lea Michele and so are we,” said Dari Marder, chief marketing officer, New York-based Iconix Brand Group, in a release.
The multi-media campaign will debut in March issues of fashion and lifestyle magazines including Seventeen, Teen Vogue and Cosmopolitan, as well as online, outdoor and in Kohl's marketing vehicles. Teen Vogue is promoting a behind-the-scenes sneak peak at the campaign on its Twitter feed and Candie’s and Michele are also tweeting about the relationship.
The actress will resonate with Kohl’s young shoppers, said Julie Gardner, executive vice president and chief marketing officer at Menomonee Falls, Wis.-based Kohl’s, in a release. "Lea Michele is a recognizable star and relevant in today's pop culture,” she adds.
The campaign creative was developed by Iconix in-house marketing team and photographed at a private residence in Beverly Hills, Calif. by fashion photographer Yu Tsai.
Michele joins the list of famous Candie's spokespeople including "High School Musical" actress Vanessa Hudgens, Britney Spears, Hillary Duff, Jenny McCarthy, the Dixie Chicks and Fergie.
Spears was the face of Candie's for two consecutive years before the Hudgens ads debuted last March."Britney Spears is definitely my favorite past Candie's girl, her campaigns were gorgeous,” said Michele in a release.
Recent Marketing Daily Articles
-
Crowne Plaza Measures PGA Tour Sleep Habits May 21, 11:21 p.m.
Just in time for the Crowne Plaza Invitational at Colonial tournament this week, Crowne Plaza Hotels ... -
Dodge Goes Social With 'Defiance' May 21, 4:44 p.m.
Chrysler LLC's Dodge, which has category-exclusive sponsorship of the "Defiance" TV show and online game for ... -
Microsoft Unveils Xbox One May 21, 2:34 p.m.
For a presentation that was obstensibly about a new gaming console, Microsoft’s unveiling of its next-generation ... -
Telematics Ecosystem Booming, But Caution Advised May 21, 2:05 p.m.
The head of marketing for, say, Starbucks, is probably thinking about cars. Specifically, how to go ... -
Sony Touts Ultra High-Definition TVs May 21, 12:19 p.m.
We’ve been through the HDTV era and the 3DTV era -- now get ready for the ... -
Destination XL's Pixelated Privates Cause Controversy May 21, 11:03 a.m.
Specialty retailer Destination XL is Super Sizing itself, and not everyone is comfortable with its frank ... -
Skyy Launches 'Be Part Of The Art' May 21, 5:57 a.m.
To support the debut of its new Skyy Infusions Moscato Grape variety, Skyy Vodka has launched ... -
Miller64 Partners With Former Pro Athletes May 20, 10:30 p.m.
Miller64 is launching "GO64," a summer-long initiative that will include local events, celebrity appearances, giveaways and ... -
Vespa Looks Back: 50 Years Of 50cc's May 20, 4:36 p.m.
Vespa has been tooling about since the ’40s, and sidelining as a movie star since the ... -
Industry Satisfaction Lagging, But Improving May 20, 4:02 p.m.
For the first time in years, the telecom industry is seeing improved customer satisfaction scores. But ...
Be the first to comment on "Glee's Lea Michele Stars In Candie's Ads"
Leave a Comment