News Brief

Bertucci's Taps SapientNitro As AOR

The Bertucci’s restaurant group has named SapientNitro as its agency of record. The assignment includes research and strategy development, website development, rich media and online creative, broadcast production, print and radio advertising, media planning and buying, and menu development. SapientNitro will begin working with Bertucci’s to market its new menu, as well as develop an episodic YouTube series featuring new Executive Chef Jeff Tenner.

Bertucci’s, which is known for its "brick oven" cuisine, operates nearly 100 restaurants in ten states.Billings were not disclosed.

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