Scotiabank And NHL Renew Partnership
Scotiabank and the National Hockey League (NHL) are renewing a five-year-old partnership in which Scotiabank will is the Official Bank of the NHL.
The bank sponsors “Celebration of Hockey” series that tours the Stanley Cup to
more than 75 communities in Canada; the Scotiabank Community Hockey Sponsorship Program; and Scotiabank Hockey Day in Canada on CBC that happens once a year.
In addition to being the Official Bank of NHL, NHL Players Association, NHL Alumni and the CWHL, Scotiabank is Official Bank of the Calgary Flames, Ottawa Senators, Winnipeg Jets and Toronto Maple Leafs, and is a partner on various initiatives with the Montreal Canadiens.
The bank also sponsors the Scotiabank Saddledome in Calgary and Scotiabank Place in Ottawa, and two American Hockey League (AHL) teams (St.
John’s Ice Caps and the Toronto Marlies).
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