• Poynter, Thursday, February 2, 2012 2:56 PM

"The Daily may have suffered more from overinflated expectations than from the publication’s own execution," writes Jeff Sonderman in this look at the iPad pub's fate a year after it first launched.

So while Robert Murdoch projected success "when we are selling millions" and the company said it would break even at 500,000 subscribers, after a year the pub has roughly 100,000 subscribers.

"In January, an executive acknowledged that The Daily may have launched a bit early in an immature tablet market, and financial success may take longer than expected," writes Sonderman. "Which is fine, as long as News Corp. is willing to stick out the losses while the market develops."

Sonderman also discusses "lessons learned in year one" in a Q&A with Daily Publisher Greg Clayman -- who declines to answer a question about cost-cutting.

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