Today, subscribers will be getting Engage:Boomers. Here are the top brands in categories that are relevant, according to Brand Keys’ 2011 Customer Loyalty Engagement Index.
Banks
- JP Morgan Chase
- Wells Fargo
- Bank of New York Mellon
- PNC
- Bank of America
- Citi
Car
Insurance
- Allstate
- Progressive
- USAA
- GEICO
- State Farm
- Nationwide
Insurance
- Aetna
- NY Life
- MetLife
- The Hartford
- Prudential
- Travelers
- AXA
- ING
Mutual Funds
- Vanguard
- American Funds
- Fidelity/Janus (tie)
- Putnam/T. Rowe Price (tie)
- Dreyfus
Tooth Whiteners
- Crest
Whitestrips
- 5-Minute Speed Whitening System
- Rembrandt Whitening Kit
- Aquafresh White Trays
- Listerine Whitening Strips
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Get real the top loyalty engagement brands in boomers are in 4 Financial products and services Categories and Tooth Whiteners? Who comes up with this stuff?
No, no, Drew. These are just some of the categories that Brand Keys studied that seem to be of interest to Boomers.
Thanks for commenting!