• by Mark Walsh  @markfwal, February 6, 2012

The winners of the Wharton School’s “Tweet Meet” event around the Super Bowl are in, and Chrysler’s “It’s Halftime in America” commercial featuring Clint Eastwood giving a pep talk to Detroit and America, came out on top. Here's the full list of honors:

§  Best Word of Mouth:  Will members of the public really love it and will they talk about it online and offline? Winner is Chrysler, followed by Acura Vampires

§  Best Creative Excellence:  Is the ad creatively excellent? Winner is Chrysler followed by Kia 

§  Best Business Impact: Will this achieve the advertiser’s business objectives? Winner is Chrysler, followed by Doritos 

§  Best Societal Impact: Will this campaign have a positive impact on society? Winner is Chrysler followed by GE 

The panelists included Brandon Berger, chief digital officer, Worldwide, Ogilvy & Mather (@brandonberger), trend guru Faith Popcorn (@FaithPopcorn), and Regan Ebert, Vice President of Marketing, Dr. Pepper Snapple Group (@ReganEbert), along with Wharton faculty.