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CBS, Grammys, Offer Plenty Of Digital Coverage

  • Gigaom, Monday, February 6, 2012 3:47 PM

Unlike the Super Bowl, the actual, real-time Grammy Awards will be available only on broadcast TV (CBS) this year, but there will be a host of digital extras available on Grammy Live, "a three-day orgy of live-streaming and social media beginning this Friday and continuing through Sunday," with such events as "host-anchored behind-the-scenes coverage (with talent including Alison Haislip and John Norris) and video of other events leading up to the awards," writes Liz Shannon Miller.

"After the show, the Grammys will once again face the problem they had last year: actually getting the live performances from the broadcast online in a reasonable amount of time," she adds. "Unfortunately, the issue remains the same — each performance must be individually approved for release by the artist and rights holders before the Grammys can post it, which isn’t the most efficient of processes."

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