• Billboard, Monday, February 6, 2012 3:47 PM

In this age of social media, can TV and radio exposure still boost music sales?  It sure can, if your TV exposure comes during the Super Bowl halftime, and your radio exposure comes from a massive push by giant station owner Clear Channel. 

Madonna’s new single, “Give Me All Your Luvin,'" is already number two on iTunes Store's songs ranking, “potentially setting up a strong debut on this week's Billboard Hot 100 chart,” writes Gary Trust. 

Madonna performed the song during halftime, after Clear Channel’s pop stations had been playing it at the top of every hour from Friday morning at 9 a.m. ET until Super Bowl kickoff time. As a result, after only three days of availability, “Luvin” was already in the top 25 of Pop Songs radio play, according to Billboards’ Nielsen-based charts, and was also the format’s “Greatest Gainer.”

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