retail

Goodyear Goes Mobile With New Site

Mobile-Godyear

Goodyear has launched a mobile optimized Web site that uses a geo-locator to help consumers find the Goodyear dealer closest to them when they’re traveling. The new site also dangles user discounts and promotional deals.

In November, Goodyear ran a campaign called “Blimpworthy” with ESPN, wherein consumers could vie for which college football game the Goodyear Blimp would visit next. The voting was done entirely online and tallied over 700,000 votes, per the company.

The Akron, Ohio-based company announced the introduction of a specific mobile site, allowing on-the-go tire shoppers increased accessibility to the information they need via their “smartphones.”

Consumers who use their GPS-enabled smartphone to go to goodyear.com are forwarded to the new mobile site that identifies the user's location and tailors content appropriately. Visitors to the site can select tires and retailers by vehicle, tire size or tire name, per the company. This functionality includes the identification of retail locations, tire categorization, tire recommendations and suggested prices.

advertisement

advertisement

“This is an investment by Goodyear in making the effort to connect shoppers with retailers, especially at the times when the need for tire purchasing becomes more urgent,” said Mike Dauberman, Goodyear’s director of interactive marketing, in a statement. “It is a role in which mobile tools really shine, giving consumers on-the-go research capability and flexibility as they strive to make the most informed purchase decision -- often in a shortened amount of time.”

The site, via Boston-based Digitas, also has sections for retailer locator, promotions, warranty, click-to-call, and “Contact Us.” It works by using the GPS capabilities of smartphones to automatically display nearby retailer locations.

The company says the people who use an electronic tablet will see the traditional desktop site, rather than the mobile device site -- as that is a more appropriate experience for tablet-size screens, according to Dauberman.

Next story loading loading..