• February 7, 2012

General Motors has appointed Alicia Boler-Davis U.S. VP, customer experience. She will report North America President Mark Reuss. 

Boler-Davis, currently plant manager, Orion Assembly and Pontiac Stamping in Michigan, replaces Paul Copses, who was appointed to the newly created position in 2011. Copses will assume leadership of GM Customer Care and Aftersales Global SAP project.  

“The breakthrough change that Alicia led as plant manager at Orion Assembly, while launching the all-new Chevy Sonic and Buick Verano, needs to be brought to our customer experience,” said Reuss in a statement. “What I admire about her is her candor with leaders and strength of commitment she engenders among her team.”

Boler-Davis started her GM career in 1994 and has served in various engineering leadership positions.