Glass Half Empty Of Athlete Endorsements
Forbes, Wednesday, February 8, 2012 10:40 AM
We know who the most marketable athletes are, but now that the Super Bowl is behind us, how about the least marketable? Yes, there's Michael Vick and (thanks to fameball Kim Kardashian) NBA player Kris Humphries (Vick is still most loathed). But there's also still Tiger Woods and A-Rod and NASCAR racer Kurt Busch.
The Nielsen and partner E-Poll Market Research data measuring public attitudes toward pro athletes also had Plaxico Burress, fresh off a prison term for gun possession, and Detroit Lions defensive lineman Ndamukong Suh, who was the most liked until he stomped a Green Bay player.
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