• February 9, 2012

Victoria's Secret is launching its "Gorgeous" collection on Valentine's Day. The collection includes a limited-edition fragrance, Bombshell in Love.

To tout the collection, which is for sale on the company's e-commerce site, and at Victoria's Secret stores, the retailer is running an e-Cards program at www.VictoriasSecret.com/ValentinesDay and a social media campaign at its Facebook page, where people can relate their "Kiss & Tell" stories. 

And there are Victoria's Secret Valentine's Day 2012 viral videos featuring models talking about amorous encounters they've had.