Extended Stay Taps Zimmerman

  • February 10, 2012

Extended Stay Hotels has tapped Zimmerman Advertising to launch its hospitality and tourism practice. The agency will handle creative, interactive,  mobile and CRM/Loyalty, media planning and buying duties for the estimated $17-$20 million account.

The competitive national review began in October 2011 for the Charlotte, N.C., based company and was managed by Prophet Brand Consultancy, New York.

Jennifer Kearney, Extended Stay Hotels vice president-marketing, said, “As a leader in the hospitality industry, we were looking for a best-in-class partner to take our market challenges and transform them into business results. Zimmerman offers deep vertical expertise and its established integrated marketing communications architecture will play a significant role in helping us meet our business objectives.”
 

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