Tic Tac Erects 300-Foot Times Square Billboard

  • February 10, 2012

Tic Tac will unveil a nearly 300-foot billboard in Times Square starting Feb. 14, reports Adweek. Consumers who scan it using cell phone cameras and a dedicated mobile app will be able to see themselves within the oversized billboard. They can also share the photo via Facebook and Twitter. The campaign will be the brand’s second augmented-reality initiative.

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