Top 10 DMAs in which reside adults who read books two or more times per week: 1 Burlington-Plattsburgh, VT-NY 2 Cleveland-Akron (Canton), OH 3 Salt Lake City, UT 4 Seattle-Tacoma, WA 5 Portland-Auburn, ME 6 Denver, CO 7 Portland, OR 8 Minneapolis-St. Paul, MN 9 Tucson (Sierra Vista), AZ 10 Ft. Myers-Naples, FL Source: GfK MRI’s Market-by-Market study