• February 13, 2012

H.E.B., the Texas grocery chain, staged an impromptu dance break in stores last weekend as part of its celebration of American Heart Month, sweeping 25,000 consumers up into a four-minute version of “The Cupid Shuffle.”

The San Antonio-based chain invited nonprofit and community organizations in each market to join in, as well. The weekend dance break, which happened at the peak shopping hour of 11:00 am, was to “illustrate how fun and simple fitness can be,” it says in its release. After the dance, the retailer also offered free heart screenings in store pharmacies.