• Journalism.org, Monday, February 13, 2012 4:14 PM

Major media news companies are faltering in their move into digital advertising,  according to a study by Pew Research Center's Project for Excellence in Journalisms.

One problem: Such companies "have had little success getting advertisers from traditional platforms to move online," notes an analysis of the report. For another: "With only a handful of exceptions, the ads on news sites tend not to be targeted based on the interests of users, the strategy that many experts consider key to the future of digital revenue."

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