Bonin Bough, currently global director of digital and social media at PepsiCo, will join Kraft Foods as VP of global digital and consumer engagement, reports DM News.
Bough will oversee all forms of digital connections with consumers, leading and developing partnerships, internal capabilities and strategies to "establish Kraft as the leading conusmer product goods company in this space," Kraft senior manager of corporate affairs Valérie Moens told the trade publication.
Kraft announced earlier this month that, as part of the restructuring taking place as it prepares to split into two companies, VP global media Mark Stewart is leaving the company.
Bough had been central to PepsiCo's moves into social media platforms and keeping executives up to speed on digital tools and technologies. PepsiCo did not respond to DM News's request for comment.