Kate Upton, the cover model for 2012's Sports Illustrated Swimsuit issue, is also the star of new TV spots for Carl's Jr. and Hardee's.
The ads, to promote a new Southwest Patty Melt, won't begin airing until late this month.
But the CKE Restaurants chains -- famous for somewhat risque spots featuring the latest stars/supermodels to draw the attention of its "young, hungry guy" target audience -- are clearly hoping to ride the wave of publicity from the SI issue, on newsstands today (Feb. 14).
The restaurants today released sneak-preview video clips of interviews with Upton and footage from the commercials' shoot.
The ads are from the 72andSunny agency. -- Karlene Lukovitz