• Brand-e.biz, Wednesday, February 15, 2012 10:27 AM

Eighty-four percent of Chinese and three-quarters of Indian consumers believe it is the responsibility of companies rather than governments to solve social and environmental issues, according to Havas Media’s ASPAC Meaningful Brands survey. But just two-thirds of respondents in China feel that they can make a difference in how companies behave, compared to 71% in India.

“The findings … are especially relevant for marketers in Asia,” says Vishnu Mohan, CEO of Havas Media Asia Pacific. “It clearly shows the seriousness with which consumers in Asia look at the social, ethical and environmental aspects of a brand. As a region, which is growing at a rapid pace, the findings provide us a huge opportunity to create the context that promotes the growth of meaningful brands.”

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