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Gliding Through Google Analytics
- Search Engine Watch, Wednesday, February 15, 2012 1:13 PM
Planning, customer segmentation, goal and event tracking, and page categories. These are some of the topics that Sarah Carling outlines in her guide on what to track through Google Analytics. For instance, she explains why some of the customer segmentations for an ecommerce site should include new visitors who don't create an account or make a purchase -- not just the ones who do.
