Does Lady Mary Tweet? Social Media & 'Downton Abbey'

Lost Remote, Thursday, February 16, 2012 12:55 PM
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Social media -- from paid tweets to an active presence on Facebook and Twitter, to live online chats with actors -- has definitely fueled "Downton Abbey'"s success in the U.S., as this case history makes clear. 

Key to the success, according to Kevin Dando, Director of Digital Marketing and Communications at PBS: "We’ve all been lucky because we’ve had an immense amount of sustained content from Masterpiece to help fuel these social media discussions.  Every week people wanted more 'Downton Abbey' content, and Masterpiece has been right there, making it available, from videos, to live chats, to games."

Read the whole story at Lost Remote »

1 comment on "Does Lady Mary Tweet? Social Media & 'Downton Abbey'".

  1. Patty Nolan from Nolan Creative Services
    commented on: February 20, 2012 at 1:29 p.m.
    Tweeting? How vulgar.

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