Mag Bag: 'Domino' Returns With Special Edition

Domino-Mag-

'Domino' Returns With Special Edition

Domino’s passing was mourned by hip young interior design fans when it closed in 2009 -- but they will have a brief chance to relive old times, thanks to a special edition of the defunct magazine, Domino Quick Fixes, which will hit newsstands April 17 with a cover price of $10.00. A second special edition is planned for this fall.

The special edition will feature the “best home decorating stories, focusing on easy, often inexpensive changes that make a big difference,” according to Condé Nast. This will include new content as well as “blast from the past” favorites from previous editions.

Domino was published from 2005-2009, when it became another casualty of the collapsing housing market and broader economic downturn. The magazine’s demise seemed to hit readers especially hard, and it was ranked among the “most-missed” shuttered magazines in a survey by Media Industry Newsletter

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Domino’s (temporary) return comes amid mixed news for the shelter category and the U.S. housing market. As consumer magazines in general stagnated, with a 3.1% decline in ad pages in 2011, some shelter titles recorded strong growth, according to the Publishers Information Bureau. That includes Architectural Digest, up 9.1% to 911 ad pages; Elle Décor, up 5.1% to 1,176 ad pages; This Old House, up 8.2% to 546 ad pages; and Veranda, up 17.2% to 550 ad pages.

Some analysts say the U.S. housing market appears to be approaching its bottom. Most recently, the total number of privately owned building permits and housing starts increased in January, with building permits up 0.7% from 671,000 in December to 676,000 in January, following a 1.3% decline in December, and new housing starts up 1.5% from 689,000 to 699,000 over the same period.

SpyderLynk’s Snap-to-Buy Powers Glamour’s Apothecary Wall 

Glamour is deploying SpyderLynk’s Snap-to-Buy mobile scanning technology for the Apothecary Wall in its March issue. The Glamour Apothecary Wall features products that consumers can purchase directly from the “shop-able” wall using their mobile phones. A total of 21 Glamour advertisers are featuring “Buy it Now” SnapTags throughout the magazine’s March issue, allowing readers to also Like advertisers, score deals and buy products. Readers can also share their purchase information with friends via their Facebook pages.

AIM Buys Marine Titles From Source Interlink

Active Interest Media has acquired Source Interlink Media’s marine interest titles and associated online properties. The agreement covers Power & Motoryacht, which join AIM’s existing marine portfolio of Sail,Yachts International, Soundings, Soundings Trade Only, Passagemaker and BoatQuest.com. AIM announced that George Sass had been appointed editor in chief of Power & Motoryacht, while Arnie Hammerman was named publisher. Sass previously served as editor in chief of Yachting, where he oversaw double-digit print and digital audience growth. Hammerman is rejoining PMY as publisher, after serving as the magazine’s West Coast sales director from 1996-2008. In 2008, he was hired by the Bonnier's Marine Group as Western regional director.

People.com Is Optimized For iPad

People.com is now fully optimized for iPad, with enhanced functionality and an improved user experience. In the new, improved version, iPad users can swipe through channels like News, Photos, Stylewatch, Pets and Moms & Babies and interact with new site features, including a trending topics tool and upgraded search box. The site includes an ad campaign by Unilever’s I Can’t Believe It’s Not Butter, developed by PointRoll, taking advantage of iPad gestures to expand creative. The interactive ad allows users to tap to play a full commercial loop, view the brand’s Twitter feed and access original recipes.  

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