No Joke -- Cable Channel For Dogs Debuts

A cable channel that carefully avoids loud noises and, of course, that doggy nemesis -- cats? Yep, it's DogTV, featuring three-to-five minute programs designed to entertain stay-at-home pups, now available only in San Diego via Time Warner and Cox.

The network is currently free but will eventually charge a monthly subscription fee of $5, and is looking to expand into other markets.  DogTV "can't exactly sell ad space," notes its co-founder. But we're not so sure. What about ads targeted to times when dog owners are turning on the TV before leaving for work -- or coming home?

Read the whole story at MSNBC.com »
Tags: pets, tv
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