Ram Truck Goes Country
Ram Truck is running a long-term promotion called "Road to the Ram Jam." The country music series features five artists leading up to an invitation-only 2012 Ram Jam concert event Dec. 29 in
Nashville, Tenn., where all five artists will perform.
There will also be video content, sweepstakes with prizes like collectible posters and old-school vinyl records through country radio
stations nationwide, free music downloads, as well as a chance to enter to win trips for two to the exclusive Ram Jam concert. Information is at www.RamTrucks.com/RoadtoRamJam.
BNA
recording artist Kellie Pickler, who recently released her new album "100 Proof," is the first artist to help launch the series. Ram is offering a download of her single “Tough”
to consumers who enter to win a trip for two to the Ram Jam concert. The remaining four participating artists will be announced throughout the year. All five artists will receive a one-year lease on a
2012 Ram 1500 Laramie Longhorn truck. The trucks will then be auctioned off in early 2013, with all proceeds going to benefit a military-focused charity of each artist’s choice.
Recent Marketing Daily Articles
-
Voss Water In Socially Driven Summer Campaign June 19, 3:27 p.m.
Voss Water has launched a social-plus-retail summer campaign designed to engage consumers and strengthen relations with ... -
Chevy Back With MOFILM For Oscars June 19, 3:22 p.m.
Chevrolet has tied a five-year knot with the Oscars, with attention on independent filmmakers. Chevrolet’s theme ... -
Nissan Opens Door To Versa Launch June 19, 2:18 p.m.
Nissan’s new Versa Note is a "A Door to More" in the automaker’s campaign for the ... -
Saks Fifth Avenue Rolling Out New Campaign June 19, 11:12 a.m.
Saks Fifth Avenue is debuting a new marketing campaign, which it hopes will sell shoppers on ... -
JetBlue, Marriott Top Their Industries June 19, 12:23 a.m.
Just as the summer travel season heats up, the American Customer Satisfaction Index (ACSI) has released ... -
Evian Launches Wimbledon 'Wiggle' Social Effort June 18, 5:20 p.m.
<Evian -- no slouch at driving buzz during the Wimbledon tournament -- has come up with ... -
GMA/PwC Report: CPGs' Growth Slows Amid 'Rules' Shift June 18, 3:56 p.m.
Net sales growth rates for consumer packaged goods (CPG) companies slowed last year amid challenges including ... -
Industry Is Expanding In Advertising, Social June 18, 12:29 p.m.
Retailers are planning to spend big on more stores, digital technology and marketing initiatives in the ... -
Chevrolet's Fleck Talks Northeast Strategy June 18, 9:23 a.m.
Bill Fleck, Chevy's Northeast regional marketing manager, has a lot of work to keep him up ... -
Affluence Not Just For Affluent June 18, 8:58 a.m.
For affluent consumers, traditional media is still the way to go, per the latest monthly study ...
Be the first to comment on "Ram Truck Goes Country"
Leave a Comment