Around the Net

Pinterest Empowers Content Owners

  • LL Social, Tuesday, February 21, 2012 11:49 AM

As part of a larger effort to appease content owners, Pinterest has released code for sites that wish to block the “pinning” of their content to users’ personal “pinboards.” Even though the image-based social network drives traffic back to original sources, not all of them like people co-opting their content. The issue has been exacerbated by Pinterest’s huge growth over the past year, according to LLsocial blogger Josh Davis. So as not to become the next Napster, Pinterest is also following the Digital Millenmium Copyright Act, and will remove any image that someone claims is violating copyright laws.

The site is also letting publishers embed a “Pin It” button directly on their sites, which is a virtual permission slip for people to share their content. What’s more, it plans to limit pin captions to 500-characters to stop people from stealing blog posts Pinterest CEO Ben Silbermann tells Davis. While not enforced, Pinterest also tells users that: “finding the original source is always preferable to a secondary source such as Google Image Search or a blog entry.” Even still, Davis claims that most pins violate Pinterest’s own Terms of Service, which states that by pinning content, users are indicating that they own it or were granted permission to use it.

Read the whole story at LL Social »

Next story loading loading..