Mongoose Bicycles; Firstborn
Mongoose Bicycles, part of Dorel Industries Inc., selected Firstborn to develop a digital strategy and site experience for the brand. This is Firstborn's second assignment from the company, who awarded its Cannondale digital business to the shop back in March 2011. Initial efforts on Mongoose will focus on multiple consumer segments in the U.S. and around the globe. Work will debut online in the spring.