• by Erik Sass  @eriksass1, February 22, 2012

The purview of the Online Interest-Based Advertising Accountability Program & Mobile Marketing Initiatives, Council of Better Business Bureaus includes any and all practitioners who use behavioral targeting for online advertising, according to the organization's vice-president and director, Genie Barton, who notes that the organization is not based on voluntary membership.  Barton adds that this means the organization can exert pressure on companies which are pushing the boundaries of acceptable practices in behavioral targeting.