• Adweek, Thursday, February 23, 2012 11 AM

Arby’s, a client at the Omnicom agency since the end of 2010, awarded its nearly $100 million account to Crispin Porter + Bogusky without a review. No surprise: the move reunites Arby’s new CMO Russ Klein with the MDC Partners agency he hired in 2004, when he was global CMO at Burger King. Klein left BK in late 2009 and joined Arby’s last month.

Still, Arby’s executives, including Klein, had recently extolled the virtues of BBDO. Just last week, Bob Kraut, Arby's SVP of advertising and brand communications, publicly acknowledged the brand’s marketing as playing a role in the initial stages of a turnaround at the fast-food chain. Speaking at an Association of National Advertisers’ event, he said BBDO’s new “Good-mood food” tag registered 60% awareness in 10 months and that in 2011 the company posted its highest sales increase in 10 years. 

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