Brightline Pounces On Canoe Void, Taps Steve Grubbs As 'Senior' Advisor

Brightline put out two releases this morning -- one announcing that former Omnicom media honcho Steve Grubbs has joined as a "senior strategic advisor" (no doubt giving all the junior strategy advisors senior-envy), and another basically saying it was going to pounce on the void that Canoe Ventures is creating by shutting down its interactive TV initiatives.

The former North American CEO of PHD will "work closely with BrightLine's CEO Jacqueline Corbelli to help navigate the substantial number of opportunities that have emerged for BrightLine in the interactive television space, over the past 24 months."

In media trade shorthand, that means Grubbs is going to try and make a little rain for Brightline, which was already doing pretty nicely in the ITV space, and was even named MEDIA's "interactive TV agency of hte year" for 2011, a new category we invented just to recognize the work Brightline was doing in helping to develop an incredibly fragmented interactive TV advertising world.

In the other release, Brightline basically came out and said it is "Poised to Advance, Lead Burgeoning iTV Industry in Wake of Canoe Ventures’ Shuttering of iTV ad Platform." Actually, that was part of the headline of the release, which otherwise didn't really say anything new.

"While Canoe tried to herd all the cable companies together to build a single technology platform, it mired itself down and ultimately paralyzed their own efforts," the release asserts.

Wow, way to kick them while they're down.

Canoe, by the way, says it's refocusing its efforts on developing the woefully under-developed video-on-demand advertising marketplace. Which seems kind of important too.

 

 

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