Survey: Americans Want To Save Tax Refund
If retailers are expecting a little bounce from consumers’ tax refunds this year, they might be disappointed. A new survey from the National
Retail Federation reports that more people plan to bank their refund, with 43.8% saying they plan to save at least some of it, up from 42.1% last year.
The survey also found people are in a hurry, with 64.4% saying they will have filed their taxes by the end of February -- the highest since 2006.
The survey, conducted for NRF by BIGinsight, reports that 66.2% expect a check from the government -- the same as last year. The Internal Revenue Service says the average 2010 refund was $2,902.
“After a rocky few years, consumers are now more vigilant about how they spend their money and the importance of preparing for future financial stability,” NRF CEO Matthew Shay says in its release.
Roughly 40% say they also plan to use some of the money to pay down debt, and 28.7% say some will go toward everyday expenses. Fewer are splurging, with just 12.3% reporting a plan to spend the money on a major purchase such as a car or TV, and 11.3% plan to use it for a vacation. The survey is based on responses from 8,700 adults.
One snag: People are now waiting a little longer, with this year’s refunds reportedly taking between 10 and 21 days from e-filing, compared to one to two weeks in past years, a hiccup the IRS has attributed to new fraud safeguards.
Electronic filing continues to gain in popularity, with 60.7% planning to file this way -- up from 57.6% last year, 36% using computer software, 21% employing an accountant, 18.7% relying on a tax prep service, and 10.6% asking a friend. Some 13.8% say they will do their own taxes by hand.
For retailers like Walmart and Sears, taxes are big business. Sears, for example, has launched a unique web page with H&R Block, which offers 15% off the cost of H&R Block’s Basic, Deluxe, and Premium H&R Block online editions. Both chains are offering free tax file for those using form 1040EZ, and Walmart is promoting its $3 check-cashing service for refund checks.
Recent Marketing Daily Articles
-
United Expands Loyalty Program To Businesses May 19, 10:13 p.m.
United Airlines is launching the MileagePlus Small Business Network, the first U.S. travel loyalty program that ... -
Champs Taps Westbrook For Ad Push May 17, 4:52 p.m.
When it comes to a spokesperson deal, if you’re a star athlete you don’t necessarily have ... -
Strategic Vision: Domestics' Strong Showing In Quality May 17, 4:47 p.m.
For several years there has been convergence in the automotive market. No, we're not speaking of ... -
Athenos Unleashes 'Cooking With Yiayia' Campaign May 17, 9:48 a.m.
Julia Child she isn’t, but Yiayia brings her own, trademark irascible appeal to a new series ... -
Gen Y's Favorites: JCPenney, Target, Walmart, Kohl's May 17, 9:07 a.m.
For all of Gen Y’s ballyhooed love of techno-shopping, it turns out that retailers have little ... -
Hanes Aims Destruction Videos At Gen Y May 16, 11:25 p.m.
In an effort to encourage Millennial men to slip into its new ComfortBlend socks, tee shirts ... -
FirstBank Expands Ad Campaign May 16, 11:11 p.m.
FirstBank is extending its TV advertising for the first time outside of its home state of ... -
Jennie-O Partners With 'Recipe Rehab' May 16, 1:07 p.m.
Jennie-O products are being featured in integrations in the popular “Recipe Rehab” show, and in a ... -
2 Audiences, 2 Approaches For Samsung Monitors May 16, 12:27 p.m.
When we get consumers to shell out money for high-end computer monitors, it’s important to give ... -
Meaty: Whole Foods, Smithfield Talk Healthier Hogs May 16, 6:24 a.m.
Looks like meat marketing is stepping center stage. Whole Foods Markets, in celebration of Animal Welfare ...


1 comment on "Survey: Americans Want To Save Tax Refund".
Leave a Comment