R/GA; Rexona

R/GA has been named global digital agency of record for Unilever’s deodorant brand, Rexona. The agency will be responsible for digital strategy across Rexona’s global portfolio including Degree, Rexona and Sure. The agency has also been added to Unilever’s global digital roster and in addition to Rexona, will be working with other consumer brands including Impulse.

Tags: accounts
Recommend (2) Print RSS
  • BIZ DEV: SS+K Wins Fresh Direct

    Online fresh food grocer FreshDirect named SS+K its advertising agency of record. DiMassimo Goldstein previously handled the account. The agency will develop an integrated campaign designed to deepen FreshDirect's relationship with consumers by telling its brand story. Creative will include digital, social, experiential, video, and out of home elements. First ...
  • BIZ DEV: Brooklyn Bowl Names Resource/Ammirati As AOR

    Brooklyn Bowl, a New York-based entertainment company that combines food, beer and bowling, named Resource/Ammirati as its creative agency of record following a review. Learned Evolution previously handled the account. In this role, the New York office of Resource/Ammirati will be responsible for branding, advertising, digital media buying, social media ...
  • BIZ DEV: AmBev/InBev Taps CP+B Brazil To Launch Corona Beer In Brazil

    CP+B Brazil, the newest of CP+B's eight global offices, was selected by AmBev/InBev to launch Corona beer in Brazil. The agency is also handling a Special Projects account of AmBev with global collaboration with AB InBev. In addition, the agency was also tapped to handle a new product launch for ...
  • BIZ DEV: Associated Bank Names Colle+McVoy As AOR

    Associated Banc-Corp named Colle+McVoy as its agency of record, following a review. Associated Bank did not have a previous agency of record. It worked with several local agencies. Colle+McVoy will handle creative, media planning and buying, social media, and brand activation duties. "Our selection of Colle+McVoy as a strategic partner ...
  • BIZ DEV: Jekyll & Hyde Wins H2Ocean

    H2Ocean, a Florida-based manufacturer of natural-based first aid and hygiene products, tapped Jekyll & Hyde Advertising and Marketing to produce a television campaign for its Extreme Tattoo Care Kit. Typically, tattoo aftercare products are sold only on-site at tattoo shops, but H2Ocean's Extreme Kit is available exclusively at Walgreens. H2Ocean's ...
  • BIZ DEV: Santy Awarded Media Planning, Buying For The Fiesta Bowl And Cactus Bowl

    Santy was charged with strategic consultation and planning, website development and paid media planning and buying services for the Fiesta Bowl and the Cactus Bowl (formerly the Buffalo Wild Wings Bowl). Since its inception, more than 3 million out-of-state visitors have traveled to Arizona for Fiesta Bowl events and activities. ...
  • BIZ DEV: Pitch Wins Bonefish Grill

    Following a review, Pitch, based in Los Angeles, was named agency of record for Bonefish Grill. Blast Radius previously handled the work. Bonefish Grill operates close to 200 locations in 34 states. Pitch is currently working with the restaurant on its existing marketing efforts leading up to 2015. Based in ...
  • BIZ DEV: Breensmith Wins Three Accounts

    Atlanta-based agency, Breensmith, added three new accounts to its roster of clients, winning two after formal reviews. Following a review, Breensmith will handle creative, strategy, media buying, PR and social media for all of D4C's multi-location brands, which include Dentistry 4 Children and Family Orthodontics. AMD, a medical suppliers and ...
  • BIZ DEV: BooneOakley Wins Champions for Education

    Following a review, BooneOakley, Charlotte was named agency of record for Champions for Education, which operates and manages the Wells Fargo Championship, a PGA Tour tournament held annually at Charlotte's Quail Hollow Club. Luquire George Andrews, Charlotte was the incumbent. First work, launching during teh holiday season, will consist of ...
  • BIZ DEV: Clock Four To Handle Digital Marketing And Design For McAfee

    San Francisco based digital agency Clock Four was tapped by McAfee to lead new digital marketing and design initiatives. McAfee, a wholly owned subsidiary of Intel Corporation, selected Clock Four after a national RFP process. Clock Four was assisted in the pitch by partner agency Cibo. McAfee spent $2.3 million ...
>> Accounts on the Move Archives