A new deal is bringing Fox News content to Outcast’s PumpTop TV, a digital out-of-home network that delivers video content to displays in gas pumps. The exclusive partnership gives PumpTop TV access to daily news updates from Fox News, which will appear on its network of over 13,000 screens at gas stations nationwide.
This is just the latest in a series of strategic content deals for Outcast and PumpTop TV. In November Outcast announced a deal giving PumpTop TV access to NFL Network highlights, as well as live match-up information for Thursday Night Football games. According to research cited by Outcast, frequent visitors to gas stations are 65% more likely than the average adult to attend NFL games.
Outcast’s competitors are also beefing up their content offerings. In September of last year Gas Station TV announced a content partnership with Bloomberg Television to deliver personal finance and business news to drivers as they fill up. According to GSTV, its viewers are 36% more likely than the average person to be a business owner or partner, and 28% more likely to be in management, business and professional occupations.