Outcast Gets Fox News Content
A new deal is bringing Fox News content to Outcast’s PumpTop TV, a digital out-of-home network that delivers video content to displays in gas pumps. The exclusive partnership gives PumpTop TV access to daily news updates from Fox News, which will appear on its network of over 13,000 screens at gas stations nationwide.
This is just the latest in a series of strategic content deals for Outcast and PumpTop TV. In November Outcast announced a deal giving PumpTop TV access to NFL Network highlights, as well as live match-up information for Thursday Night Football games. According to research cited by Outcast, frequent visitors to gas stations are 65% more likely than the average adult to attend NFL games.
Outcast’s competitors are also beefing up their content offerings. In September of last year Gas Station TV announced a content partnership with Bloomberg Television to deliver personal finance and business news to drivers as they fill up. According to GSTV, its viewers are 36% more likely than the average person to be a business owner or partner, and 28% more likely to be in management, business and professional occupations.
Recent Digital Outsider Articles
-
Study: Advertisers Waste $2.3 Billion by Not Using DOOH's Features June 14, 6:11 p.m.
Digital out-of-home advertising campaigns that neglect to take advantage of DOOH’s unique qualities are wasting some ...
-
Montreal Bus Shelters Getting Displays With Gesture Recognition June 7, 5:37 p.m.
Bus shelters in Canada’s second-largest city are about to get interactive, thanks to a deal between ...
-
JCDecaux Goes Enormous At JFK May 31, 4:52 p.m.
JCDecaux’s airport division has unveiled what is technically known, in industry parlance, as a “big motherscratcher” ...
-
DOOH Shines In Emergencies May 24, 1:50 p.m.
While digital billboards still face plenty of opposition in some locales, their advocates have one argument ...
-
NCM Upfront, Screenvision Unveils Emerging Filmmaker Series May 17, 2:32 p.m.
There are all kinds of “fronts” nowadays in addition to the classic upfronts, reflecting the incredible ...
-
After Slow Second Half In 2012, Global DOOH Picking Up In 2013 May 12, 4:20 p.m.
The digital out-of-home media marketplace grew at a nice clip in the first half of 2012, ...
-
Cinema Advertising Gets Interactive, Mobile April 26, 7:22 p.m.
The two dominant cinema advertising networks in the U.S. are muscling up with new digital offerings, ...
-
China Will Drive Global DOOH Growth April 19, 4:52 p.m.
Digital out-of-home media has been growing fast in the U.S., but the rate of growth in ...
-
Quividi Powers Amscreen in Europe April 12, 5:17 p.m.
Facial recognition technology, which made a big splash a couple years ago but has been slow ...
-
Clear Channel Unveils Huge Screens At Denver Airport April 5, 4:28 p.m.
Clear Channel Airports has installed four “video towers” in the Denver International Airport, the company announced ...
3 comments on "Outcast Gets Fox News Content".
Leave a Comment